Top 5 Virtual Fitness Programs in Europe Q2 2023

In the second quarter of 2023, the top 5 virtual fitness applications in Europe showcased varying trends in downloads, revenue, and active user metrics. Here’s a closer look at their performance.

Strava: Run, Bike, Hike observed a consistent increase in weekly revenue, starting at approximately $776K and peaking at $926K by the end of June. Weekly downloads fluctuated, peaking at 157K in mid-April and stabilizing around 152K by the end of the quarter. Active users grew from 3.5M to 3.9M, indicating a healthy engagement level.

komoot - hike, bike & run saw a significant rise in weekly revenue, beginning at $255K and reaching $823K by late June. Downloads mirrored this trend, starting at 86K and peaking at 193K in late May. Active users showed a robust increase, starting at 2.3M and reaching 3.2M by the end of the quarter.

Fitbit: Health & Fitness experienced a moderate increase in weekly revenue, moving from $425K to $761K. Downloads remained relatively stable, averaging around 52K weekly. Active users fluctuated slightly but remained consistent at around 2.2M to 2.3M throughout the quarter.

Zwift: Ride and Run had a more subdued performance in terms of revenue, starting at $251K and ending at $233K. Downloads and active users showed a slight decline, with downloads decreasing from 4.8K to 2.2K and active users falling from 48K to 37K by the end of June.

AllTrails: Hike, Bike & Run reported an increase in weekly revenue, starting at $118K and reaching $176K by the end of June. Downloads showed a notable upward trend, beginning at 62K and peaking at 130K. Active users grew significantly, starting at 399K and reaching 635K by the end of the quarter.

These insights, sourced from Sensor Tower, offer a snapshot of the virtual fitness app landscape in Europe for Q2 2023. For more detailed data and further insights, visit Sensor Tower.